The missing link and open access

The Guardian newspaper had a number of items on the discovery of Ida - the 'missing link' in the evolution of primates. An interesting piece from one of them was this:

There will be some raised eyebrows in the scientific establishment that Hurum did not opt to publish the scientific description of Ida in either Science or Nature, widely regarded as the two most prestigious scientific journals in the world. Instead he and his team chose for PLoS ONE, an online open-access journal that does not charge people to read its papers.
Hurum said the main reason was to ensure that as many people as possible have the opportunity to read the paper. "I'm paid by the tax payers of Norway to do this research. I'm not paid by Nature or Science and still they charge money for other people to read my scientific results," he says. "This fossil really is part of our history, truly a fossil that's a world heritage. A find like this is something for all human kind."

Now, wouldn't it be a good idea for all scientists to take note of Jørn Hurum's stand?
Here's the paper.